Late Q4 is when “Color of the Year” calls start shaping next year’s merchandising—from DIY aisles to industrial coatings. For aerosol paint wholesalers, these announcements don’t just inspire mood boards. They move SKUs. In the next few weeks, more brands will finalize their 2026 picks and marketing kits. This article gives you a concise read on what COTY 2026 is shaping up to be—and, more importantly, how it will influence assortment strategy, finishes, packaging stories, and purchase intent across aerosol spray paint lines.
What is 2026 COTY?
Several leading paint brands have already announced their 2026 “Color of the Year” (COTY) selections. While each differs, collectively they point to the palette direction.
Notable picks include:
Benjamin Moore: Silhouette (AF-655) — a rich espresso-brown with subtle charcoal undertones.
Behr: Hidden Gem (N430-6A) — smoky jade blending green and blue, described as a “new neutral.”
Glidden: Warm Mahogany (PPG1060-7) — warm, deep red-terra tone with timeless appeal.
Valspar: Warm Eucalyptus — earthy sage-green with gray/blue undertones, restorative mood.
Dutch Boy Paints: Melodious Ivory (313-2DB) — a creamy, warm neutral selected as a timeless background tone.
Projection for Pantone for 2026:
Pantone holds a leading position in the global color industry as the universal standard for color communication, influencing design, fashion, coatings, and manufacturing worldwide. Its annual “Color of the Year” announcement sets the tone for creative industries, guiding product development, marketing strategies, and consumer preferences—including the aerosol spray paint sector.
While Pantone has not publicly announced its official 2026 COTY yet, industry commentary and expert forecasts strongly suggest it will fall into one:
- A green-teal/blue-green hue (for example, an aquatic teal or jade) — supported by WGSN’s “Transformative Teal” forecast.
How Does COTY Affect Aerosol Spray-Paint Buyer Intention?
Color trends set the mood for design, and they shape how people shop. When Pantone or major paint brands will announce or announced the Color of the Year 2026, it can create a psychological ripple: buyers start to associate those tones with “modern,” “stylish,” or “up-to-date.” In the aerosol spray-paint market, this translates directly into heightened demand for matching shades, whether for home décor, furniture restoration, or small-scale manufacturing.
Aerosol spray paint shoppers who see the trend tone featured across media and retail displays are more likely to experiment, especially when spray paint makes application easy. Accessibility and immediacy are key—unlike wall paint, aerosols promise instant transformation, which perfectly complements the impulsive, creative side of trend adoption.
At the same time, color psychology plays a practical role. Warm neutrals and rich earth tones evoke comfort and reliability, appealing to homeowners seeking natural finishes; in contrast, teal and jade shades feel modern and forward-looking, attracting younger DIY consumers who associate them with innovation and sustainability.
Retailers that highlight these emotional hooks—through limited-edition labels or “COTY-inspired” shelves—can significantly boost both curiosity and conversion on the aerosol spray paint businesses.
SANVO: Your Partner to Customize the Color that the Market Wants
As color trends evolve, speed and flexibility determine who stays ahead. In the Aerosol spray paint industry, SANVO bridges that gap with its custom color service, allowing brands, retailers, and distributors to respond quickly to each year’s design direction—including the 2026 COTY palettes.
SANVO’s production system can deliver Pantone- and more-color-matching, letting clients replicate any trending shade—from warm mocha browns to teal-green highlights—with precision.
SANVO also offers a full range of finishes and textured—so that every tone expresses its intended character, whether for home décor, automotive touch-ups, or creative DIY projects.
Beyond matching colors, SANVO provides OEM and private-label solutions, enabling businesses to customize packaging, labeling, and performance formulations to suit their market positioning.
With fast turnaround, reliable quality, and environmentally conscious formulations, SANVO turns global color forecasts into ready-to-spray reality—helping our partners capture trend-driven demand before competitors even mix their first batch.
